Color schemes are systematic color relationships based on color theory (like complementary or triadic), while palettes are collections of colors that work well together. Schemes follow mathematical relationships on the color wheel, ensuring natural harmony, while palettes can be more intuitive or mood-based collections.

For web design, monochromatic schemes offer sophistication and are easy to implement, while analogous schemes create calm, natural harmony. Complementary schemes provide high contrast for call-to-action elements. Consider your brand personality: corporate sites often use monochromatic or analogous, while creative sites can handle triadic or complementary schemes.

Ensure sufficient contrast ratios: 4.5:1 for normal text and 3:1 for large text (WCAG AA standards). Avoid using color alone to convey information - add icons or text labels. Test with colorblind simulators and consider how your scheme appears in different lighting conditions. Our tool includes built-in accessibility checking.

Yes! While we provide standard harmony types (complementary, triadic, etc.), you can manually adjust any color in the scheme to create custom variations. Start with a theoretical base, then fine-tune individual colors to match your specific needs while maintaining overall harmony principles.

Export options include: CSS/SCSS for web development, ASE files for Adobe Creative Suite, ACO files for Photoshop, JSON for developers, and PNG/SVG images for presentations. Each format maintains color accuracy and can be directly imported into your preferred design tool or workflow.

Start with your brand's core color as the base, then choose a scheme type that reflects your brand personality: monochromatic for elegance, complementary for energy, analogous for harmony. Consider your industry standards, target audience, and cultural associations. Test across all applications (web, print, merchandise) to ensure consistency.